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An en-tyre-ly impressive effort


Aug 2016


A collaboration between two leaders in the tyre sector is generating huge environmental dividends for Australia.

The partnership of approximately 20 years between Australia’s largest tyre importer, Bridgestone, and the biggest tyre recycler, Tyrecycle, has enabled the diversion of more than 100,000 tonnes of tyres from landfill, enough to fill two football stadiums.

Bridgestone Managing Director, Andrew Moffatt, said at least 106,000 tonnes of used tyres had been handled by Tyrecycle. This was equal to more than 12.5 million passenger tyres.

“As Australia’s tyre industry market leader, we take our responsibility over the handling of our products very seriously,” Mr Moffatt said.

 “As a member of Tyre Stewardship Australia, Bridgestone is committed to increasing the recycling rate of end-of-life tyres.

“Our environmental initiative Tomorrow Matters includes not only this recycling effort, but research into tyre development and minimising the environmental impact of our products and manufacturing processes.

“Our partnership with Tyrecycle is one of the important relationships we have with ATRA members and serves our global environmental mission statement, which is to help ensure a healthy environment for current and future generations.” 

Tyrecycle Chief Executive Officer, Jim Fairweather, said the alliance with Bridgestone was one of the most significant and long-standing of all the relationships that Tyrecycle holds with tyre retailers and industry groups across Australia.

“With major recycling facilities across the country and a national collection process, we are the leading tyre recycler, servicing over 1,000 stores every week” Mr Fairweather said.

“That position, combined with Bridgestone’s significant market position, means we will continue to make major inroads into the national challenge of managing end-of-life tyres.”